I-matorokisi fakaza: Inkqubo ebalulekileyo yokuphuhlisa ibhizinisi lakho ku-Intanethi
Ukuze uqhube ibhizinisi eliphumelelayo kwihlabathi lanamhlanje eliphezulu kwi-Internet Service Providers kunye ne-Marketing, kufuneka uqonde kakuhle [ "matorokisi fakaza"]. Le nkcazo ithatha indlela ebanzi yokulungiselela kunye nokuphumeza amacebo ahamba phambili okukhula kweshishini sakho. Kule nqaku, siza kujonga umxholo opheleleyo malunga nendlela i-matorokisi fakaza enokunceda uthole impumelelo, uyisebenzise ngendlela ekwi nokuphucula iwebhusayithi yakho, ukwandisa abathengi, kunye nokuphumeza izicwangciso ezikhokelayo kumashishini ahlukeneyo afana neWeb Design, Marketing, kunye nezinye izinto ze-Intanethi.
Ukuqonda u-"matorokisi fakaza" kunye nokubaluleka kwayo kwiemveliso zoshishino oluphumeleleyo
“matorokisi fakaza” yindlela eqhelekileyo eqhelekileyo eXhoseni ekhomba kumashishini okanye amaqela abaxhasi খান make ukwamkela kwaye aphucule ukuzibophezela kweempawu zomxholo neenkonzo kwi-Intanethi. Le nkalo ibandakanya ukusebenzisana ngokugqibeleleyo kweendlela zokuthengisa, iinkonzo zeWeb Design, kunye neenkampani ze-SEO (Search Engine Optimization), zonke zigxile ekuncedeni amabhizinesi ukuba athathe elona xesha likhulu emarikeni.
Izinto eziyimfuneko ukwenza "matorokisi fakaza" iphumelele
- Ukongeza ixabiso kwiimarike zakho: Uphuhliso lweendlela zokuthengisa ezigxile kumthengi, uphuhliso lwezikhokelo zoshishino, kunye nokuphucula imiyalezo yakho kwiwebhusayithi yakho.
- Ukubaluleka kokuphucula i-SEO: Ukuchonga iinzululwazi zeemfuno zabathengi, ukuzilungelelanisa nemigangatho yeGoogle, kunye nokuthunyelwa kweposi. I-SEO ebungqina isebenza ukunceda iwebhusayithi yakho ukuba ikholelwe ngakumbi kumenzi wokukhangela.
- Ukusebenzisa izicwangciso zeMarketing ezinokuphucula ukubonakala kweprofayili yakho kwi-Internet: Ukuphendula izinto ezinzulu ngendlela ebalaseleyo, ukwakha ubudlelwane obuzinzileyo nabathengi, ukusebenzisa iindawo zokuthengisa ezifana neFacebook, Instagram, neTwitter, kunye nokusebenzisa i-e-mail marketing.
- Ukukhetha iWeb Design ephezulu: Ukuba iwebhusayithi yakho ibukeka kwaye ihlala ikhaleleri, iya kuba yindawo ekhethekileyo ezisa abathengi kunye nokugcina abakho ekhaya lakho njenge-"matorokisi fakaza".
Iindlela ezilandelwa ukuthumela phambili "matorokisi fakaza" kumashishini akho asebenzayo
1. Ukuphucula i-SEO yewebhusayithi yakho
Inkampani yakho kufuneka ibeke phambili i-SEO ngokuphuhlisa amagama amakhulu (keywords) asedyaniswe ne "matorokisi fakaza". Ukuphelisa amagama anomdla okhuphiswano oluphambili, kunye nokusebenzisa ezi ndlela zibalulekileyo:
- Ukuphucula amabinzana amakhulu kunye nekhonkco elilapha
- Ukuphuhlisa umxholo ochanekileyo, oluncedo kunye namaxabiso afanelekileyo kubaxhasi bakho
- Ukuphuhlisa i-blog yewebhusayithi ichaza ngokubanzi imiba ebalulekileyo kwezo nkalo
- Ukusebenzisa iQhinga le-Local SEO ukufikelela kubathengi beendawo ezithile
2. Ukwakha ubudlelwane obuhlala buqinile nabathengi
Ngobuchule bokusebenza nabo kunye nokundwendwela kwindawo yendalo, unokwakha iliso elide kubaxhasi bakho. Ukusebenza kwe-Marketing kunye ne-Web Design kuhlawlelwe kwindlela yokunceda abathengi balondoloze ukuthembela kwiwebhusayithi yakho. Imisebenzi enqabileyo yokwenza oku ibandakanya:
- Ukuphendula imibuzo ngokukhawuleza nangobungcwele
- Ukuphawuza iinzame kunye nokuphucula amava abaxhasi
- Ukusungula imikhankaso ye-e-mail ukuhlaziya ngokucokisekileyo iimfuno zamakhasimende
- Ukudibanisa iimfuno zabaxhasi kwiindlela ezilula kwaye eziluncedo
3. Ukusebenzisa amaphepha okuthengisa ahamba phambili ngaphandle kokuba ibe yodwa
Xa ufuna ukuthengisa ngempumelelo kwi-Internet, ungalaphi nje ukuze ube newebhusayithi eqhelekileyo. Kufuneka uhambise imiyalezo eyohlala ikhangela, kwaye ihlale inerefensi kwi-"matorokisi fakaza". Ukuqhuba oku kubandakanya:
- Ukwenza amashishini akho abonakale ngakumbi kwiGoogle kunye nezinye iinjini zokukhangela
- Ukusebenzisa i-advertising kunye neklasi ezihanjiswa ngabachwephesha abanolwazi kwi-Online Marketing
- Ukuphuhlisa amacebo okuthumela imiyalezo edlalileyo, efana nemiboniso ye-Video, amaPodcast, kunye ne webinar
Ukwamkela iThembekile kwiNkqubo ye-matorokisi fakaza kwiBusiness Solutions ezifana neSemalt.net
Ukuze ube yinxalenye yesantya samashishini aphezulu, kufuneka ukhethe iinkonzo ezivinjiweyo nezikhokelayo kwi-semalt.net. Le nkampani inika iindlela ezahlukeneyo ezibandakanya:
- SEO Optimization: Ukuqinisa indawo yakho ngokungenelela kwi-keywords ezisemgangathweni kunye nokusika iingxaki ezibuthathaka zewebhusayithi yakho.
- Web Design & Development: Ukuphuhlisa iwebhusayithi ekhangayo, esebenzayo, nezisebenzayo ezihlangabezana neemfuno zakho kunye nezo zabathengi bakho.
- Marketing Strategy: Ukuphuhlisa amacebo okuthengisa ngokusekelwe kwiimfuno ezizodwa zo shishino, kwaye uhlale uthumela iinjineli ezingcono kakhulu.
Xa uthatha isigqibo sokuphucula "matorokisi fakaza" yakho, uyakwazi ukuphucula ibhizinisi lakho ngendlela engenamngcipheko
Xa uthatha indlela yokusebenzisa izixhobo ezifana ne-SEO, iWeb Design, kunye neMarketing kunye nokusebenza neenkampani ezifana neSemalt.net, uyakwazi ukufumana izibonelelo ezithile ezifana nokwanda kokholo kubaxhasi, ukwanda kokuthengisa, kunye nokudityaniswa kwamashishini akho kwiimarike ezifanelekileyo. Le ndlela ilungele nasiphi na isikali sebhizinisi, ukusuka kwimizuzu yokubhalisa ukuya kwiinkampane ezikhulu, zonke zizama ukufezekisa injongo yokuba "matorokisi fakaza" yakho iphumelele kwaye ingchangami.
Isiphelo esibanzi: Ngaba ufuna ukuphumelela nge "matorokisi fakaza" kwi-Intanethi?
Ukuqonda nokusebenzisa iindlela ezisemgangathweni zoshishino, kuphucula i-SEO yakho, kunye nokuphuhlisa ubuchule bokuthengisa, zizimvo ezisemgangathweni ekuphumeleleni kweshishini lakho. Ukwenza njalo, kufuneka uthathele ingqalelo kakhulu ekuqeqesheni nasekufumeneni indlela yokwenza iwebhusayithi yakho ibonakale, ikwazi, kwaye ibenzela abathengi bakho ukhethekileyo inkonzo okanye umkhiqizo abawufuna. Ukuba ufuna ukunceda kule nkalo, iinkampani ezifana neSemalt.net zihlala zikulungele ukunceda, zifake amandla ngokukunceda uthi uyabe uqhuba phi ngaphezulu kwaye ungaqondi.
Ubuncwane bemfuno yakho inkulu, kwaye "matorokisi fakaza" ayisiyonto ebandakanya nje ukubonwa kuphela, kodwa kukuphumelela kokuphuhlisa ibhizinisi lakho kwenye imeko yehlabathi nayiphi na indawo. Ngaloo ndlela, hlala uphambili, usebenzise iindaba ezingcono kwinqanaba elifuna ukufezekisa iimfuno zakho ngokuthembekileyo nangobuchule. Ukuba ulandela le mithetho, nenkqubela phambili yenkampani yakho iyakukhokelela kwiliso elikhulu kwindlela yokuphumelela kwe-business yakho ku-Intanethi.
